《芯片营销》是国内第一本面向集成电路芯片领域的市场营销专著。 集成电路（IC）从上世纪50年代发明以来，极大地改变了我们的世界和生活，几乎一切的电子产品都离不开集成电路芯片。每年我国进口的电子芯片就有两千亿美元之多，超过了石油的进口。在中国，芯片行业是一个正在蓬勃发展的行业，这个行业中，活跃着数以万计的公司企业和无数从业人员，尤其是市场销售人员，占据着非常大的比例。《芯片营销》系统性介绍了芯片行业的基本概况，对芯片产品的市场销售基本技巧给予深入浅出的阐述，本书能够帮助芯片行业的销售者快速入门，领会芯片销售的基本奥秘。 本书共分为八章，内容包括：芯片行业基本情况概述、芯片原厂的产品市场营销管理、代理商分销商的销售运营和管理、销售人员心态和基础技能训练 、重要的销售技巧 、合同报告等文书写作、处理特殊问题的技巧、芯片的互联网营销和电子商务初探。从最基础的...(展开全部)

2050年，诺贝尔物理奖停发，标志着人类进入了长达4020年的大停顿时期，期间人类的科技水平日益下降……直到6070年，硒族元素被发现为止，人类大半过往成就已随陈旧的芯片一起腐烂……

2050年，诺贝尔物理奖停发，标志着人类进入了长达4020年的大停顿时期，期间人类的科技水平日益下降……直到6070年，硒族元素被发现为止，人类大半过往成就已随陈旧的芯片一起腐烂……

一场盛宴之下的狂欢，让隐藏已久的暗涌浮现，唤醒了所有装睡的人，也触发了GST酒业各层人士的生存危机。一切事关生存，每一步都需格外谨慎。七个深陷其中的主要人物，在事件中扮演了不同的角色，勾勒出人性的复杂和现实的残酷，从而呈现出一个共同的主题——如何在惶惶不安中乐观地活下去！

一场盛宴之下的狂欢，让隐藏已久的暗涌浮现，唤醒了所有装睡的人，也触发了GST酒业各层人士的生存危机。一切事关生存，每一步都需格外谨慎。七个深陷其中的主要人物，在事件中扮演了不同的角色，勾勒出人性的复杂和现实的残酷，从而呈现出一个共同的主题——如何在惶惶不安中乐观地活下去！

The late Julian Cummins was Managing Director of Avista, a public relations and promotions company. Roddy Mullin has been a consultant for marketing and sales for two decades. He has written or co-authored several other books for Kogan Page including The Handbook of Field Marketing.

Sales promotion is one of the most powerful weapons available to sales and marketing staff, and is used more than any other type of marketing- because it works. Almost 60% of sonsumers regularly take advantage of some form of sales promotion each month. Packed with practical examples as well as new and updated case studies, the fifth edition details new developments in sales pr...(展开全部)

This book is specifically targeted for founders who find themselves at the point where they need to transition into a selling role. Specifically founders who are leading organizations that have a B2B, direct sales model that involves sales professionals engaging in verbal, commercial conversations with buyers. Moreover, many examples in this book will be targeted specifically t...(展开全部)

Electronic inspection copies are available for instructors Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students...(展开全部)

Electronic inspection copies are available for instructors Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students...(展开全部)